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Wednesday, 29 December 2010

Charles Frederick Higham

According to his friend, Ethel Mannin: "At twenty-four he (Charles Frederick Higham) was a salesman earning three pounds a week; within two months he was earning ten pounds a week writing advertisements; within two years he was earning a thousand pounds a year as manager of one of America's largest department stores. By the time he was thirty he had had twenty-nine jobs. His own explanation of this was that he could never endure to stay long enough in one job to risk getting into a rut." Higham also claimed he was "sacked into success."

Higham eventually established his own advertising agency, Charles F. Higham Ltd. Nothing is known of his first marriage but he was described as a widower on his second marriage to Jessie Munro (1882–1925) on 15th December 1911. According to his biographer, Gordon Phillips: "Higham was a rumbustious, fiercely energetic, and indefatigable self-publicist, but though he understood the power of advertising, he failed to accept the growing trend for sophisticated market research." A friend claimed that "without that dynamic personality, that consuming egotism, that colossal faith in himself, he could not have risen from literally nothing to his present position."

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