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Thursday, 21 June 2012

QR Codes

QR Codes are two-dimensional barcodes. They have been around for a while, but it wasn’t until smartphones became the norm that they have really taken off as a marketing tool. QR Codes solve the problem of asking your audience to type long or complex URLs and web addresses into the tiny keypads on their phones – you can easily point them to the information you want them to see, when you want them to see it.



http://www.squarecode.biz/

Monday, 4 June 2012

John F. Kennedy and Ian Fleming

In March 1960, Henry Brandon contacted Marion Leiter who arranged for Ian Fleming to have dinner with John F. Kennedy. The author of The Life of Ian Fleming (1966), John Pearson, has pointed out: "During the dinner the talk largely concerned itself with the more arcane aspects of American politics and Fleming was attentive but subdued. But with coffee and the entrance of Castro into the conversation he intervened in his most engaging style. Cuba was already high on the headache list of Washington politicians, and another of those what’s to-be-done conversations got underway. Fleming laughed ironically and began to develop the theme that the United States was making altogether too much fuss about Castro – they were building him into a world figure, inflating him instead of deflating him. It would be perfectly simple to apply one or two ideas which would take all the steam out of the Cuban." Kennedy asked him what would James Bond do about Fidel Castro. Fleming replied, “Ridicule, chiefly.” Kennedy must have passed the message to the CIA for on as the following day Brandon received a phone-call from Allen Dulles, asking for a meeting with Fleming.
Kennedy was a fan of Fleming's books. In March 1961, Hugh Sidey, published an article in Life Magazine, on President Kennedy's top ten favourite books. It was a list designed to show that Kennedy was both well-read and in tune with popular taste. It included Fleming's From Russia With Love. Up until this time, Fleming's books had not sold well in the United States, but with Kennedy's endorsement, his publishers decided to mount a major advertising campaign to promote his books. By the end of the year Fleming had become the largest-selling thriller writer in the United States.


This publicity resulted in Fleming signed a film deal with the producers Albert Broccoli and Harry Saltzman. Dr No, starring Sean Connery, opened in the autumn of 1962 and was an immediate box-office success. As soon as it was released Kennedy demanded a showing in his private cinema in the White House.

http://www.spartacus.schoolnet.co.uk/USAkennedyJ.htm

http://www.spartacus.schoolnet.co.uk/SSfleming.htm